read & watch
Product Design Growth
Design Like a Scientist - Navin Iyengar (Netflix)
Data Informed, Not Data Driven - Adam Mosseri (Meta)
How to Set Up, Hire and Scale a Growth Strategy and Team - YCombinator
Indispensable Growth Frameworks from My Years at Facebook, Twitter and Wealthfront - Andy Johns
How Pinterest, Dropbox, and Yelp Drive Growth @ Scale - John Egan
How To Setup A Growth Team For Maximum Impact - Brian Balfour
Why Onboarding is the Most Crucial Part of Your Growth Strategy - Greylock
Decision Making at Netflix - Netflix Blog
It’s All A/Bout Testing: The Netflix Experimentation Platform - Netflix Blog
Experiments at Airbnb - Airbnb Eng. Blog
The data-driven conversion optimization guide by CXL - ConversionXL
Goals and Metrics
What is a North Star Metric? - GrowthHackers
How to Win With OKRs and a North Star Metric - Breakout Growth
My Quora answer to: How do you find insights like Facebook’s “7 friends in 10 days” to grow your product faster? - Andrew Chen
OKR Growth Goals Template - 500 Startups
A/B testing
Stopping A/B Tests: How Many Conversions Do I Need? - ConversionXL
Evan’s Awesome A/B Tools - Evan Miller
Bayesian vs. Frequentist A/B Testing: What’s the Difference? - ConversionXL
Implications of use of multiple controls in an A/B test - Twitter Blog
Experiment Reporting Framework - Airbnb Eng. Blog
General Thinking
Paul Graham - Essays (Y-Combinator)
Design and Strategy Books
Emotional Design - Donald Norman
Design of Everyday Things - Donald Norman
The Design of Future Things - Donald Norman
Competing Against Luck - Clayton Christensen and others
The Laws of Simplicity (Simplicity: Design, Technology, Business, Life) - John Maeda
Atomic Design - Brad Frost
The Everything Store: Jeff Bezos and the Age of Amazon - Brad Stone
The Power of Habit: Why We Do What We Do in Life and Business - Charles Duhigg
In the Bubble: Designing in a Complex World - John Thackara
Square, Circle, Triangle - Bruno Munari
The Pattern on the Stone: The Simple Ideas That Make Computers Work - Daniel Hillis
The Lean Startup - Eric Ries
Inspirational Movies
Abstract: The Art of Design - Ep 05: Ian Spalter: Digital Product Design
