Rafael de Paula

Across 16 years, I've built startups from zero to one, led product and design teams, and explored how to mix design, data, and software development to build creative, simple, and high-performing solutions.

AI and vibe coding have made me a sharper product leader. They've reshaped how I work, from creative process to systems engineering.

I'm Co-founder @Nooked and Advisory Board Member @RedeAsta.

Past experience

  • Co-founder & CEO @Nooked
  • Founding Product & Design leader @Yakoa (ALL8)
  • Founding Lead Designer → Product Leader @Teya (formerly Saltpay)
  • Lead Product Designer @XapoBank
  • Founding Product Designer & Front-end Engineer @Glio (YC S13)
  • Founding UI/UX Designer & Front-end Engineer @Sieve Acquired for US$42M.

If you are curious about shipped products, you can find some here.