I'm Rafael de Paula. I help designers, startups and product teams deliver high-performing digital products.

Across 15 years, I've built startups from zero to one, led product and design teams, and explored how to mix design, data, and software development to build creative, simple, and high-performing solutions.

I'm currently building @Yakoa and helping @RedeAsta as an Advisory Board member.

  • Follow my learnings on Twitter
  • Schedule 1:1 conversations on ADPList

Past work