Joined Teya (formerly SaltPay) as the first designer in 2020, just before the acquisition of Borgun, a licensed acquirer in Iceland. Six months in, I was invited to become a partner and lead the global Customer Onboarding domain.

Most acquirers treat onboarding as a compliance problem. The industry standard at the time was 15-30 days from sign-up to a working merchant — a process built for risk teams, not for merchants.

We bet that onboarding could be a competitive advantage instead of a cost center. If a small business could start accepting payments in minutes, we'd win the market on speed alone.

• 4 minutes from sign-up to active merchant, down from 15-30 days.

The work behind the number:

• Rebuilt the KYC and KYB collection from scratch, separating regulatory requirements from inherited dogma.
• Shipped a mobile app for field sales agents to onboard merchants in person, in any country we operated in.
• Built the platform that routes merchant data to service providers in real-time, so activation happens in seconds.
• Designed a 1-click activation flow for merchants adding new products to their account.

Hired and led a cross-functional team of designers, engineers, and a data analyst. Owned the domain end-to-end: product strategy, OKRs, hiring, and the technical decisions that made the timeline possible.

In the first six months, before becoming Product Leader, I was the only designer in the company. The work from that period:

• The first POS application for the PAX A920 device.
• The MVP mobile app for field agents in Iceland.
• The first and second iterations of the company website.
• The initial UI Kit for mobile and web.
• The checkout for the IVAucher government program in Portugal.
• The global Terms & Conditions site, with a CMS for the legal team to manage independently.