Glio for Local Businesses

Senior Product Designer and 1st employee (2014 - 2017)

Glio started its trajetory as a local business review platform, helping users to choose the right place to go. When I began at the company, we redesigned from the ground up the entire platform, removing unnecessary features and focusing on the two most important flows: search and reviews.

Through A/B tests and KPIs, we adjusted our user flow to increase engagement and validate market possibilities.

See It on Wayback Machine Final version before pivoting. Two different A/B tested homepages. One testing social network appeal and the other one the "discover" mode with most popular activies happening on Glio.